Contra Costa Times
“MySpace to carry Amber alerts”
http://www.contracostatimes.com/mld/cetimes/news/politics/16524373.html
MySpace has began distributing Amber alerts to notify members when children are found missing in their zip code area. A box will appear on the member’s account which, if clicked on, will show a photo of the missing child and a description of the suspect. I believe this will reach many young people, as well as adults, in a way that other media cannot. It is designed so it will not disrupt members but give them the option to view the Amber alert details. One positive factor that MySpace considered was correlating the alert with members in the same zip code, making the information relative to each member whose account it shows up on.
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